Perfectfit Pointe
Helping dancers move more confidently, comfortably, and joyfully through custom-fit shoe solutions
My Role
As ambassador program lead, my role included
Ideating, conduct research for, and launching the first ever ambassador program for the custom pointe shoe insert company, focusing on highlighting diverse narratives of ballet dancers.
Prototyping and design the whole lifecycle of the program including the application process, ambassador terms, ambassador selection, marketing material, and coordinate yearlong engagement with ambassadors.
Launch storytelling-focused marketing campaign with ambassadors using a variety of Instagram/website engagements.
Project Overview
Perfectfit Pointe are the only custom-fit pointe shoe inserts on the market founded by Kelly Schmutte, design lecturer at the Stanford d.school and avid dancer. Given the ballet world's reckoning with its history of exclusivity particularly towards dancers of color and considering PerfectFit’s values of celebrating differences and empowering dancers, I worked with Kelly to answer these questions:
How does PerfectFit help the ballet world work towards increasing diversity and celebrating differences?
How does diversity show up in WHO represents the brand?
Over the course of a year, Kelly and I embarked on a journey to create an ambassador program that was personal, authentic, and celebrated the diverse narratives of dancers.
